Marulk vs Hoxhunt: Security Awareness Comparison
Hoxhunt is a well-known security awareness platform with strong presence in Europe. Here's how Marulk compares for small businesses.
About Hoxhunt
Hoxhunt offers security awareness training and phishing simulation with a focus on behavioral change and engagement. They serve organizations globally with a strong presence in Nordic and European markets, and are known for gamified training and AI-driven personalization.
Key Differences
| Marulk | Hoxhunt | |
|---|---|---|
| Target Market | Built for small businesses (3-100 employees) without IT staff | Serves SMB to enterprise; strong in Nordic and European markets |
| Setup & Administration | Self-serve setup in under 15 minutes, runs automatically | Implementation and onboarding; more configuration and program design |
| Pricing Model | Transparent $11/seat/month, all features included | Contact for pricing; may vary by region and size |
| Training Style | 30-second micro-training at moment of click; minimal friction | Gamified, engagement-focused training; AI-personalized content |
| Sales Process | Sign up and start immediately, no sales call required | Typically sales-assisted onboarding |
| Microsoft 365 Integration | Built-in Microsoft 365 integration with Outlook add-in | Microsoft 365 integration available |
Information is based on publicly available data and may change. Please verify current features with each vendor.
Which is Right For You?
Choose Marulk if you:
- Small businesses wanting the simplest possible setup
- Teams that prefer fixed, transparent pricing
- Organizations that want training to run completely hands-off
- Businesses that prefer self-service over sales
- Microsoft 365 users wanting quick start
Choose Hoxhunt if you:
- Organizations wanting gamified, engagement-focused training
- Teams interested in AI-personalized simulations
- European and Nordic businesses wanting local presence
- Companies with budget for program design and onboarding
- Organizations prioritizing behavioral change methodology
Frequently Asked Questions
How does Hoxhunt's gamification compare to Marulk?
Hoxhunt emphasizes gamification and engagement to drive behavioral change. Marulk focuses on simple, automatic simulations with brief micro-training at the moment of click—minimal friction, no gamification.
Is Hoxhunt better for European companies?
Hoxhunt has strong European and Nordic presence and may offer local support and compliance focus. Marulk is based in Sweden and serves global customers; both can work for European businesses depending on your preference for local vendor vs. self-serve simplicity.
Can I try both?
Yes. Marulk offers signup without sales contact so you can evaluate quickly. Check Hoxhunt's website for their trial or demo options.
Which is easier to manage for a small team?
Marulk is designed to require minimal management after setup—simulations run automatically. Hoxhunt may offer more program customization, which can mean more ongoing management. Choose based on how much hands-on control you want.
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